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Real Estate Moves, PNW Roots: April at Grand Union

  • tylergkoski
  • Apr 18
  • 3 min read

Updated: 5 days ago

The Future of the Pacific Northwest is Local

We're not just selling houses—we're shaping neighborhoods. This month, we're diving into what it means to prepare well, live rooted, and participate in a city that's rewriting its story from the ground up.

What’s Inside

Real Estate Insight A quick look at what happened in 2024—and what’s coming in 2025.

Selling This Summer? A checklist to prep smart and list strong.

Neighborhood of the Month Montavilla’s rise: charm, value, and creative energy.

Exclusive Access to Homebot Powerful insights into the value of your home - courtesy of Grand Union

Recent Closings A look at the latest deals—and the fresh stories they’ve sparked.

Where We’ve Been, Where We’re Headed

­2024 was a year of recalibration for PNW real estate. We saw interest rates hover in unpredictable territory—brief spikes, then softening—leading to an uneven playing field for buyers and sellers alike.

Yet through it all, a few trends held strong:

  • First-time buyers re-emerged, often fueled by mission-aligned goals and community-driven choices.

  • Sellers who prepped smart and priced right saw real wins, especially in emerging eastside neighborhoods.

  • Neighborhood character became a key driver, with buyers prioritizing walkability, culture, and livability over size alone.

­As we move into 2025, signs are pointing to a stabilizing market:

  • Interest rates are expected to soften mid-year

  • Inventory remains tight but slowly building

  • Portland’s outer neighborhoods—like Montavilla, Cully, and Foster-Powell—are seeing increased attention from buyers seeking both affordability and authenticity

At Grand Union, we’re not chasing trends—we’re helping shape what’s next. Our focus has always been on people-first real estate. That means providing insight, strategy, and support—not just transactions.

And if you’re thinking about selling this summer?

Now is the time to prepare.

Thinking of Selling This Summer? Start Now.

­Preparation today means confidence tomorrow.

Summer is prime selling season in the Northwest—but great results don’t come from waiting until June. They come from prepping in April.

Here’s your step-by-step checklist:

1. Know the Market: Get a local market analysis to understand pricing, demand, and how your home stacks up.

2. Boost Curb Appeal: Power wash, plant, paint. First impressions matter.

3. Declutter + Depersonalize: Help buyers see themselves in your space.

4. Make Smart Repairs: Fix what's broken. Small upgrades = big trust signals.

5. Stage to Sell: Highlight natural light, open up flow, and let the space breathe.

6. Have a Marketing Plan: Photography, digital reach, and storytelling sell homes—not just square footage.

7. Price Strategically: Don't guess. Use comps and context to hit the sweet spot.

8. Plan for Showings: Clean, open, easy to tour. Bonus: add a neighborhood sheet or home story.

9. Understand the Paperwork: Disclosures, timelines, inspections—our team makes it make sense.

10. Work With A Guide: This isn't DIY. Our agents don’t just list—they lead.

Neighborhood of the Month: Montavilla

From sleepy to spotlighted, Montavilla is a case study in neighborhood evolution.

  • Home to the historic Academy Theater and a mix of new local gems

  • Affordable options + old-Portland charm = perfect for first-time buyers

  • ­­­Walkable, welcoming vibe with creative energy baked in

Montavilla isn't just rising in value—it’s rising in spirit. If you're looking for a place to grow into, this is one to watch.

As you think about where to move next—or how to position your current home—understanding the heartbeat of neighborhoods like Montavilla gives you a powerful edge.

Your Home Is More Than Where You Live -  It's Where a lot of Your Wealth Lives, too.

Homebot helps you quietly keep tabs on you home's value, track how your equity's growing, and spot smart ways to put it to work.

What You Get: Monthly home value updates, smart mortgage tools, and clear signals on when to remodel, rent, or sell - no ads, just insight.

What Just Closed: A Few Wins Worth Celebrating

­We don’t just close deals. We open chapters. Here's a snapshot of recent sales that speak to what Grand Union is all about:

Strong First-Time Buyer Win

Great Starter Home in a Great Location

Classic Portland Charm

Historic Elegance Meets Modern Move-In

Room To Grow Across The River

Value in East Portland

Each of these homes tells a story—not just of square footage or sale price, but of new chapters in neighborhoods that matter.

As The Pacific Northwest's story evolves, so does ours.

At Grand Union, we believe in community-first real estate—where strategy meets soul, and homes are only the beginning.

See you on the block, The Grand Union Team

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